OUR SERVICES
a proven track record of aligning brands with exceptional talent and a results-driven focus, we are dedicated to helping you craft campaigns that resonate deeply with your target audience and drive brand recognition THROUGH:
Archetype Analysis
By ASSESSING actors and models archetypes, we ensure that the chosen talent resonates with your target audience and enhances campaign effectiveness.
Campaign Impact Analysis
We meticulously evaluate the potential influence of each performer on your campaign's triumph, offering invaluable insights to optimise your advertising strategies.
Brand Representation Excellence
Our mission is to help you discover the face of your brand that epitomises your values and establishes a profound connection with your audience.
It is important to note that our services come into play after your talented casting directors have completed the casting process. We step in once the agency has shortlisted actors and the casting director has provided a selection of potential talents. Our role is to offer strategic advice and insight to ensure that the chosen talent aligns seamlessly with your brand's image and message, enhancing the overall effectiveness of your campaigns.
Why Archetype is VITAL in your Advertising:
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Studies have shown that people form first impressions of others within milliseconds of seeing their faces. These quick impressions can influence how we perceive and interact with individuals.
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Research suggests that certain facial features can convey information about a person's personality traits. For example, a smile is often associated with warmth and friendliness.
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Studies have found that people tend to judge trustworthiness based on facial cues. Factors such as facial symmetry and eye contact can impact how trustworthy someone appears.
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Facial expressions are crucial in conveying emotions. Research indicates that we can quickly interpret emotions such as happiness, anger, or sadness based on facial expressions.
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Quick impressions based on facial features can also be influenced by unconscious biases. These biases may impact how we perceive individuals from different backgrounds or ethnicities.
Client Testimonials -
Client Testimonials -
“We engaged George to work on a large and complex eCommerce enrichment project and were thrilled with the results. George is a connector and was effortlessly able to bring people together across the business and unite them all on a single focus and outcome. His approachable style and deep domain expertise set us up well for long term success.”
“I’ve seen first hand how George’s archetype analysis boosts the success of an advertising campaign. A secret weapon for any agency.”